Self-Serve Beer Vending Machines Are Coming to the Ballpark

The Minnesota Twins' Target Field will be one of the first sports venues in the country to introduce DraftServ's beer vending machines, which will reduce the long lines at concession stands, help regulate alcohol consumption, and give attendees more choice when it comes to what they're drinking.

Customers first need to visit a manned register and show ID in order to purchase a pre-paid debit card in $10, $20, or $50 amounts. They're then free to visit the DraftServ vending machines whenever they like, and choose one of four different beers ranging in price from 0.38 cents per ounce for Bud Light, to 0.40 cents per ounce for a pale ale.

The vending machines are mostly automatic, but staff is still on hand to prevent minors from borrowing someone's card and serving themselves a cold one. And patrons can only use their card to pour up to 48 ounces every fifteen minutes, to prevent someone from getting completely blotto before the game has even started. Still, given that most baseball games run three-plus hours, one could do a lot of damage depending on the line wait. [DraftServ Technology via Foodbeast]