When I think escalating mega cellphone carrier ad war, I think actor Luke Wilson. Oh wait, no I don't, and yet here he is, again, striking back on behalf of AT&T against Verizon Wireless.

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Now, good on AT&T for fighting back with more ads and not more silly lawsuits and all, but the Verizon holiday ad lineup is pretty strong, and I don't see many Verizon customers losing sleep over Luke Wilson covering a giant coverage map with post cards.

As tipster Eric notes, AT&T selectively does not mention Edge, 3G or voice/data distinctions in this commercial, opting instead for vague blanket statements like "AT&T covers 97% of all Americans, that's over 300 million people."

To the AT&T customers I ask: Are you comforted by Luke Wilson?

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