Amazon Bypasses Apple's New iOS Rules With Kindle Cloud Reader

Illustration for article titled Amazon Bypasses Apple's New iOS Rules With Kindle Cloud Reader

If you were wondering how Amazon was going to get around Apple's new rule banning developers from linking to their own stores from within an iOS app, here's your answer: an optimized web-browser Kindle reader, for iPads.


It's not just for iPads though—Amazon's stated it will work on both Chrome and Safari, meaning you could read your Kindle books from the cloud on all sorts of computers (but not the iPhone yet) as well. It works by pulling your books from the cloud and rendering them in HTML5, and also lets users download new books and read them offline. TechCrunch, which broke the news about the Kindle Cloud Reader, has reported that "it feels like a native app, but it's not."

The wonderful news about the Cloud Reader is that there's nothing Apple can do about it, so fill yer boots, ladies and germs: [Kindle Cloud Reader via TechCrunch]

Updated: Amazon's release below.

SEATTLE – August 10, 2011 – (NASDAQ: AMZN) – For over two years, Amazon has been offering a wide selection of free Kindle reading apps that enable customers to "Buy Once, Read Everywhere." Customers can already read Kindle books on the largest number of the most popular devices and platforms, including Kindles, iPads, iPhones, iPod touches, PCs, Macs, Android phones and tablets, and BlackBerrys. Today, announced Kindle Cloud Reader, its latest Kindle reading application that leverages HTML5 and enables customers to read Kindle books instantly using only their web browser – online or offline – with no downloading or installation required. As with all Kindle apps, Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books, no matter how you choose to read them. Kindle Cloud Reader with its integrated touch optimized Kindle Store is available starting today for Safari on iPad, Safari on desktop and Chrome at

"We are excited to take this leap forward in our ‘Buy Once, Read Everywhere' mission and help customers access their library instantly from anywhere," said Dorothy Nicholls, Director, Amazon Kindle. "We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you're using – from Chrome to iOS. To make it easy and seamless to discover new books, we've added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books."

Features of Kindle Cloud Reader include:
- An immersive view of your entire Kindle library, with instant access to all of your books
- Start reading over 950,000 Kindle books instantly within your browser
- An embedded Kindle Store optimized for your web browser makes it seamless to discover new books and start reading them instantly
- New Kindle Store for iPad is built from the ground up for iPad's touch interface
- Your current book is automatically made available for offline use, and you can choose to save a book for reading offline at any time
- Receive automatic software updates without the need to download new software
- Select any book to start reading, customize the page layout to your desired font size, text color, background color, and more
- View all of the notes, highlights, and bookmarks that you've made on other Kindle apps or on Kindle
- Sync your last page read across your Kindle and free Kindle apps so you can always pick up where you left off

Kindle Cloud Reader is available for Safari on iPad, Safari on desktop and Chrome starting today. Kindle Cloud Reader on the iPad is optimized for the size and unique touch interface of iPad. Without even leaving the app, customers can start shopping in the Kindle Store and will find a unique and immersive shopping experience built specifically for iPad's Safari browser.

Kindle Cloud Reader will be available on additional web browsers, including Internet Explorer, Firefox, the BlackBerry PlayBook browser, and other mobile browsers, in the coming months. customers can start reading their Kindle books immediately using Kindle Cloud Reader at

Illustration for article titled Amazon Bypasses Apple's New iOS Rules With Kindle Cloud Reader
Illustration for article titled Amazon Bypasses Apple's New iOS Rules With Kindle Cloud Reader



Let me get this out of the way - I am a fan of Apple and have many products in my household.

That said - the fact that Amazon just created this web app that now completely bypasses the App store is genius. Apples greed is going to force other developers to do the same thing and then you'll see Apple scrambling to ensure developers make native iOS apps. They were making SOME money from Amazon's app - with this they make $0. Wonderful.