Yes, there have been [stunty, student project-type] delivery drones before. But only Amazon has the wherewithal to pull off a [marketing] feat of this magnitude. Only Amazon can show us the [marketing] future before it [never] happens. And only a visionary [marketer] like Jeff Bezos can command this kind of attention [based on nothing, on a day that nearly $2 billion of online retail revenue is in play] with just one disruptive [for pigeons] idea.


The future [of marketing] is here. It's called PrimeAir. And today, it's going to change your [Twitter feed's] life.