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Amazon’s New $3 Kid-Friendly Subscription Service

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Amazon’s just launched Free Time Unlimited for its range of Kindle Fire tablets. It offers unlimited access to age-restricted movies, games and books for kids, for $3 a month.

Essentially a subscription service for children, the service lets you tell Amazon your offspring’s gender and age, and then a custom library of books, movies, apps and games is conjured. There’s content here from Disney, Nickeloden, PBS, Marvel and plenty more, and it’s an all-you-can-eat selection, so your little ones can read or watch whatever they want.

The concept is the reverse of what’s currently in place, where content has to be white-listed: instead, you can just provide your child with an entire library, all of which you know is safe for consumption. All the content is pre-screened by Amazon to ensure it’s age appropriate, and apps have in-app payments, advertisements and social media removed. Combine that with the time limits you can set on Amazon’s tablets, and it makes for an extremely tempting child entertainment solution.

The service is available on all the new Kindle Fire HD models, and this year’s Kindle Fire (sorry, the first-gen Fire misses out). For prime customers it costs $3 a month per kid, while $7 gets you subscriptions for as many kids as you have. Those prices rise to $5 and $10 respectively if you’re not a Prime customers.

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