Analyst Predicts $750 Million Worth of Kindle Sales by 2010

Illustration for article titled Analyst Predicts $750 Million Worth of Kindle Sales by 2010

It looks like Amazon's foray into the world of gadget making is going to be a profitable one indeed: CitiGroup analyst Mark Mahaney claims that in less than two years, the e-book reader is going to pull in a whopping $750 million. For those of you keeping track at home, that's a shitload of money.


The figure is based on calculations assuming that sales will grow from 189,000 by the end of this year to a whopping 2.2 million in a couple of years, when the price of the device should be below $300. And while there are doubters out there and people who really, really don't want to give up real books for e-books (myself included), you can't really argue with the natural progression from physical media to digital that e-books represent. And with Amazon offering up the largest catalog of e-books around from a store that most people are already familiar with and trust, it makes sense that the Kindle will be the iPod of digital books. Ka-ching. [CNET]

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After owning one of these for a few months I just don't see this happening. It's a gimmick. And those that want one already have one. There is no way in hell 2.2 million people will be buying a Kindle. $300 buys a heck of a lot of books, and that $300 doesn't even get you a single book for your Kindle.

Amazon needs a totally different business model if they want to sell 2 million Kindles. I'd say that the device should be free if you commit to spending an X amount on their books. Spending $400 just so you can spend more on books may make sense to me as a geek, but most Americans won't agree with me.