Lee Clow stepped down as the chief creative officer of TBWA/Media Arts Lab, Ad Age reports. Clow and TBWA/Media Arts were responsible for many of Apple’s most popular advertisements.
So, while he’s probably not a household name with the Apple faithful like Steve Jobs, or even Jonathan Ive, Clow left an indelible stamp on the company.
From its “1984” TV ad to the current Mac vs. PC ads, Clow has played a huge part in shaping the public perception of Apple.
Of all his big branding campaigns, it appears Clow thinks the most highly of the Apple store, saying, “The Apple Store was probably the best ad we ever did…. Everything a brand does is advertising,” according to Print Mag. (via HuffPo).
Here’s a look at some of his work.
https://gizmodo.com/lee-clow-gallery-5393901
