Apple Reportedly Fires Engineer After Daughter's iPhone X Video Goes Viral

Image: Screengrab via 9 to 5 Mac
Image: Screengrab via 9 to 5 Mac

Apple is very protective of its trade secrets, particularly unauthorized leaks of information about upcoming products. Case in point: The tech giant reportedly fired an engineer after his daughter recorded a video showing off features on a pre-release iPhone X at Caffè Macs, the company’s high-end employee cafeteria at its Cupertino, California headquarters, last week.


Per the Verge, YouTuber Brooke Amelia Peterson says her father lost his job as an Apple engineer after she recorded a short video showing off the device’s design and a few features such as the Cover Sheet notification screen and Animoji. Though other people had recorded videos showing off the phone prior to Peterson’s upload, Apple has a strict policy on how employees are expected to handle confidential in-house information, and Peterson’s footage featured both private employee-only QR codes and a notes app with product codenames. As Engadget noted, Apple also has a “general prohibition of recording video on campus” to prevent the leak of corporate secrets. Caffè Macs in particular is supposed to be a secure, private area where employees can chat without fear of being filmed, per 9 to 5 Mac.

In the video, as seen below, the iPhone X makes a roughly one-minute appearance—including a direct view of the notes app and an alien Animoji proclaiming “Take me to your leader!”

“On Tuesday, I woke up and my iPhone X video was going viral,” Peterson said in a new video. “I was on the trending page ... My dad was a privileged engineer who worked on the iPhone X and he had one. After Apple released their keynote, after plenty of Youtubers posted YouTube videos, hands-on iPhone X videos, I made a YouTube video about the iPhone X.”

“I have no idea how my video got so much attention considering how many other iPhone X videos there are out there from other YouTubers,” she added. “... At the end of the day, when you work for Apple, it doesn’t matter how good of a person you are, if you break a rule they just have no tolerance.”

Peterson said she had immediately taken down the video, but that her dad was ultimately let go for violations of Apple’s policy and that neither were bitter at the company over the incident.

We’ve reached out to Apple for comment, and will update this post if we hear back.

[The Verge/Engadget]


"... An upperclassman who had been researching terrorist groups online." - Washington Post


I think its safe to say she’s grounded.

Imagine if we lived in the corporate dystopia we’re heading full steam for. Apple could use FaceID to utterly ruin a person’s life for something like this.

Imagine - a friend tries to show you something funny on their phone and the moment you look at it the display goes black and the device brick-locks - only allowing emergency calls from there out until you were gone and the device told your friend ‘you shouldn’t associate with thieves - next time you have to buy a new phone’. You go into an store, and look at an apple device, and it alerts the store that you’re not welcome to use its products. You sign up for a job and someone puts your face through the computer and it immediately brings up a notice that you stole confidential corporate information and let it slip on the net.

You can blacklist a person to the point they can’t even hold down a job at starbucks. Make it so that it follows them everywhere. You walk into a grocery store and a camera spots you. A few seconds later store security is escorting you out because their security system has pegged you as a thief. You come into a hospital for treatment, and the system completely rejects admitting you - to the point of not even taking your name.

You wouldn’t be able to go through a drive through or be able to buy a bottle of water. If you’re required to submit photo ID you could be rejected for things like drivers licenses and ID cards. You wouldn’t be able to attend school or university. Your parents wouldn’t be able to use technology or buy things either because you’d likely be stuck with them. They wouldn’t be able to pay the bills or get things as long as you were triggering devices in their home. Imagine a parent being told: “Get rid of your daughter or your family will starve to death.”

The sad part is, there are people right now that would cheer this on and claim it the best thing since sliced bread. Most of them voted for Führer Fünfundvierzig.