AT&T Sells 2.4 Million iPhone 3Gs, 40 Percent to New Customers

Illustration for article titled AT&T Sells 2.4 Million iPhone 3Gs, 40 Percent to New Customers

Not surprisingly for AT&T, the iPhone 3G is a strong part of their quarterly earnings report. Off the top they added two million net subscribers, ballooning to nearly 75 million total, and it looks like the iPhone 3G played a solid part in landing them. Of the 2.4 million iPhone 3Gs activated last quarter, 40 percent were to new AT&T customers (which, doing the math, shows that nearly two-thirds of iPhones are sold outside of the US now). Interestingly, selling so many and subsidizing them so hard actually cost AT&T $900 million this quarter. Oh, and AT&T is still the financial size of a small country: They spent $25.7 billion to make $5.6 billion. [AT&T]

DISCUSSION

More math for you: $900M loss / 2.4M customers = $375 each. Assuming previous reports are true of the iPhone subsidy being $325 and AT&T paying Apple $100 for each iPhone sold at Apple Stores, then there is a 50/50 split between iPhones being sold by Apple and by AT&T. Math is fun.