Zero Sum/Guerilla Research has some interesting bluetooth statistics (Wait! Come back!) from a survey of 1500 individuals in one of London’s central business districts:
68% of personalised devices were given ‘male’ names, with only 20% allocated a ‘female’ name. Although mobile phone ownership is higher for men than women in the UK, this does not adequately explain such a large discrepancy. There are several possible reasons for this anomaly in the data:
Men may explore their Bluetooth menus, women may not. [Men are intrepid and fearless; woman are scared of change.]
Men may look for Bluetooth as a feature, women may not. [Men know what they want; women can barely dial the numbers.]
Women may not feel the need to personalise their device. [Women should be lucky men let them have phones at all.]
Women may alter default settings to make their devices invisible. [This phone makes me look fat.]
I may have added my own interpretation of their speculation. I don’t remember, I get tired just typing.
Read [Zero-Sum] [PDF]
