The X-Men have shilled for an insurance company, and Green Lantern did a campaign for Subway. But the most hideous movie tie-in of the summer may well be Captain America’s collaboration with Dunkin Donuts.
https://gizmodo.com/so-why-exactly-do-the-x-men-want-to-learn-to-be-insuran-5804865
As we showed you this morning in “morning spoilers,” the Sentinel of Liberty is doing tons of Dunkin Donuts promo, including new banners and a featurette. We’ve included them below, in case you missed them.
https://gizmodo.com/what-will-anne-hathaways-costume-look-like-in-the-dark-5816093
But more importantly, Dunkin Donuts is marketing a special drink, the Captain America Cherry Coolata. Will it give you superpowers and turn you into the perfect physical specimen? Not exactly. Here’s a relevant excerpt of the review from cartoonist Neil Kleid’s SodaBlog:
Every sticky sweet, freezing cold, distinctively RED sip of the Captain America Coolata pierced both heart and skull, immobilizing me for a brief moment as I prepared to bolster my guts and take another. The cherry taste of the drink overpowered any other along my palate and I nearly felt to urge to heave the contents of my mouth-much like Steve Rogers’ famed shield-all along the length of the SodaBlog Family minivan. “Terrible” would be spinning it politely. “Undrinkable” hit the target more accurately, for after the fourth attempt and a rush of pounding drums to my cranium married with tense, shaking utensils I once called “fingers” forced the expulsion of the remainder of the cup into the nearest trash receptacle.
To wit, I tossed that mother out.
The whole thing is worth reading.
And here’s that featurette:
https://www.youtube.com/watch?v=Edp5jwA0PxY
And those Dunkin banners:
[Via Slashfilm.]
