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Cox Communications Getting Into The Wireless Business

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Cox communications, one of the top three cable companies in the US, is planning on making a foray into the wireless business with an offering that integrates all of their services into one device. Cox president Patrick Esser explained saying: "I won't divulge too many secrets here, but we'll focus on providing simple calling plans, integrating all our services into one device with a consistent cross-platform interface; and making our content and applications mobile." The move shouldn't be all that surprising if you kept up with the 700 MHz spectrum auction earlier this year. During the auction, Cox dropped $304 million for its piece of the wireless pie. Esser noted that the company plans on investing a total of $500 million in wireless spectrum before all is said and done. No doubt they will need every penny (and probably more) if they want to make a mark in the highly competitive wireless business. [PC Mag]