Do Not Call the Number in This Instagram Ad

Illustration for article titled Do Not Call the Number in This Instagram Ad

Yesterday on my Instagram feed, nestled between an old college friend’s Belgian waffle breakfast and a post from a Japanese experimental artist, was a sponsored post claiming “Millions of Americans are applying for Obama’s New Student Debt Forgiveness Program” and promising I could qualify in less than five minutes if I tagged a friend and called a toll-free number. The post had a picture of President Obama (a screengrab apparently from San Diego’s One America News) and 32,159 likes.

Don’t fall for it!

The phone number is in no way affiliated with any government program. Instead, it appears to be a convoluted debt forgiveness company that charges you for something you can actually do for free. It will also, probably, sell your personal data and sign you up for a lifetime of junk mail and robocalls.

Illustration for article titled Do Not Call the Number in This Instagram Ad

The worrying thing is that this made it onto Instagram at all. It pops up right under your thumb as you scroll through photos, and preys on potentially vulnerable, unsuspecting people.

It also appears to contravene Facebook’s—and by extension Instagram’s—advertiser policies which explicitly deny “deceptive, false, or misleading content, including deceptive claims, offers, or business practices.”

When we contacted Instagram about the ad, they said they reevaluated it, removed it, and disabled the account. That doesn’t seem to be the case. Even after rebooting the app, Student Debt Help’s ad still appears in my timeline (with another 1,500 likes) and the associated Facebook page is still up.


So what is this company and what are they selling?

The Student Debt Help Instagram post itself doesn’t point to any sort of profile page, but a search for the phone number brings you to The company, which claims to be based at an address in Indiana, again displays a huge photo of the President and gives you that same number to call: no About section, no means to contact the business owners, not even annoying buttons to follow stuhelp123 on social media.


What it does have right at the bottom of the page is a link to their privacy policy, which includes some downright nasty clauses about selling your personal data (emphasis mine):

“A prospect agrees to receive snail mail, email, phone and automated prerecorded voice message solicitations... We may sell the personal information that you supply to us.”


Regardless of whether you’ve put your number on a do-not-call list:

Marketing Partners may contact me by telephone (including at my wireless telephone number), email, SMS, or pre-recorded message...and I understand and agree that this consent applies even if my number is listed on a state or federal do-not-call list.


As well as waiving away your rights to some forms of legal recourse, forever:

“Prospect irrevocably agrees that if a dispute, claim or controversy of any kind arises between the prospect and or any or all of its advertisers/marketing partners, the prospect agrees to resolve the dispute, claim or controversy by binding arbitration... This arbitration provision limits a prospect’s ability to litigate claims in court and a prospect’s right to a jury trial. A prospect also waives his/her right to participate as a class representative or member of any class of claimants for any and all claims subject to arbitration. This arbitration provision shall survive termination of this agreement as well as opt-out/cancelling of service of any and all kinds by the prospect.”


Now, about that address in Indiana.

Not only does Google Maps have no listing at that specific address (Bear Town, Indiana doesn’t appear to be a real place), it’s also the address used by a company called TeleSuit, which specializes in ending harassment by telemarketers. Huh.


The last paragraph on the site assures you that StudentDebtNational—a different company name—can help you. That company has its own website and the same privacy policy, but claims to be based in North Carolina.

Calling the 800 number, I was greeted by a cheery sounding woman who stated her business’s name as U.S. Student Loan Center. So now we’re at three companies, all of which coincidentally are student loan businesses. Though she admitted USSLC worked with a number of other companies, she seemed to have no knowledge of these ghoulish terms of service, and stated that her company had an internal “do-not-call” list for customers who didn’t want to received promotional calls, texts, and mail. Despite reaching USSLC through the phone number on the ad, their site lists a different number entirely.


The privacy policy for USSLC differs from the other two:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.


But its unclear if using one service makes the rules of the others applicable—and if not, why they would all share a phone number.

As for what they’re selling, it’s certainly not immediate debt forgiveness. Many companies exist which will apply on your behalf for student loan consolidation or rehabilitation. What many of them don’t tell you is that you need to meet certain criteria, and that applying for this sort of relief through Department of Education is free.


Deceptive practices in Instagram advertising have been reported in the past— like Lord and Taylor’s back-alley attempt at native advertising—but this seems to have gone through Facebook’s due process and still been allowed to display on peoples’ timelines.

We’ve reached out to StudentDebtNational and USSLC for comment. The email for SDN appears to be an invalid address.


Senior reporter. Tech + labor /// Keybase: Securedrop: http://gmg7jl25ony5g7ws.onion/

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I see ads like this every single day on Google pages.

Do you really think Google, Facebook, Twitter, etc really care what kind of shady companies put ads on their sites? It's all money for them!