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Does the BBC Hope to Rival iTunes?

Illustration for article titled Does the BBC Hope to Rival iTunes?

The BBC might be somewhat of a staid British institution, but perhaps not for long. Paid Content suggests that the media group is planning on launching a new download-to-own service, pitting itself against iTunes in the process.

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The report suggests that the BBC is soon to launch a service that allows users to download shows from its huge back catalog for around $3.00 a time.

While about 7 per cent of the BBC's back catalog is already licensed through BBC Worldwide, that leaves a huge amount of content left—which the BBC plans to make available. According to Paid Content, the BBC also plans to pass on around $0.60 from each download to producers in order to help fund original programming.

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It's not clear how this would be rolled out around the world, and it's likely that in the first instance it would be trialled in the UK, but with a wealth of fine-quality programming stretching back decades, it's a project worth keeping an eye on. [Paid Content via Gizmodo UK; Image: m0gky]

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DISCUSSION

squigledot
Squigledot

Nobody wants to download a TV show. They want to stream it. Hell, it's usually true with movies too.

So they're not going to rival iTunes. They're just wasting time selling something that no one wants.