Facebook Is Testing a Pay-For-Promotion System Everyone Can Use

Illustration for article titled Facebook Is Testing a Pay-For-Promotion System Everyone Can Use

If you don't feel people pay enough attention to your Facebook status updates, here's some news you've been waiting for. Facebook is reportedly testing a scheme which will allow any user—not just businesses—to promote their status, in exchange for cold, hard cash.


The new feature, called "Highlight", lets a user pay a few dollars in order to have a single post appear more prominently in the news feeds of friends, reports TechCrunch. Currently, the pay-for scheme is apparently only available for a small pool of users while it undergoes testing. In an official statement, Facebook said:

"We're constantly testing new features across the site. This particular test is simply to gauge people's interest in this method of sharing with their friends."

Whether Highlight will ever turn into a fully-blown feature is difficult to tell. Given how much people enjoy talking about themselves, it's certainly not impossible to imagine that the feature could generate a steady trickle of cash for the Big Blue.

It's even easier, however, to imagine how irritating it could become. [TechCrunch]

Image by west.m under Creative Commons license




I noticed a "Highlight" next to "like" and "comment" on my status. Rather than a couple of dollars though, at this stage at least, and on my profile, it tries to charge me "$0.40 USD" with PayPal or Credit Card options.