Facebook Unveils New Buzzwords

Illustration for article titled Facebook Unveils New Buzzwords

Last night in an interview with CNN, Facebook CEO Mark Zuckerberg announced a major overhaul to the largest social media company on earth, one that might finally fix many of the lingering issues its leadership has been hesitant to address.

I’m kidding, it’s a new mission statement.

“To give people the power to build community and bring the world closer together,” will be the new defining principle of the company, currently valued at $440 billion. The old mission statement was: “to give people the power to share and make the world more open and connected.”


Here are the worlds that are the same in those two sentiments: To, give, people, the, power, to, and, the, world.

Build” and “make” are related terms deployed similarly here, as are “connect[ed]” and “closer together.” A new mission statement is purely cosmetic, but here’s where the Facebook of yesterday differs from next-generation Facebook:

Now: community

Before: sharing, openness

Facebook is decidedly an enemy of the open web, and sharing without consideration is a large part of what made the platform a well-oiled misinformation machine. The initiative to focus on community will take the form of Facebook Groups, according to Zuckerberg, a feature which is already seven years old. According to CNN, a billion people currently use Groups. Zuckerberg believes the company has “a good shot within five years or so to get to this goal of connecting a billion people to meaningful communities.”

One interpretation of this exchange is that Facebook’s CEO is doubling down on a product feature he doesn’t consider particularly meaningful at the moment, despite having ample time to fix.

Another is that nothing newsworthy came out of a heavily scripted interview with a CEO other than a few new buzzwords to slap on a shambolic but fantastically wealthy company.



Senior reporter. Tech + labor /// bgmwrites@gmail.com Keybase: keybase.io/bryangm Securedrop: http://gmg7jl25ony5g7ws.onion/

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Andrew Daisuke

“To give people the power to build community and bring the world closer together,”

By sitting alone, at your computer, arguing with other idiots in other countries.

Yup. Really need to get one of those facebook accounts one of these days, sounds like a blast.