I didn't get it before, and really don't get it now. I get it! This is just iPod counter culture!
You know that guy who got a Zune tattoo, and a reward of 5 free songs and some Zune stickers from Microsoft? Here's his second tattoo. Guess he wants more stickers. Perhaps there's some subliminal programming in those new ads?
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Image of new tattoo from Engadget, image of the old Tattoo:
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I also notice that guy has shaved his handlebar mustache between now and then. We notice the little things, here at Gizmodo.
Zune Scene [Thanks Nate, image from Engadget]