Gawker Media, Ultrabook Shooting Challenge Reader Contest Official Rules. No Purchase Necessary.

Eligibility/Entry Period

Ultrabook Shooting Challenge Reader Contest sponsored by Gawker Media ("Contest") begins at 12AM EDT, July 31 2012, ends at 12PM EDT October 31, 2012, and is open to legal residents of the 50 United States plus the District of Columbia. Entrants must be a minimum of 18 years of age at the time of entry. Employees and members of their immediate families and households of Gawker Media ("Sponsor"), its subsidiaries, affiliated companies, advertising and promotion agencies, or electronic media firm Intel Corporation ("Promotion Entities") and anyone involved in the production, development or handling of this Contest are not eligible to participate in the Contest. Employees of Intel Corporation and its agencies, parent, subsidiaries, affiliates, vendors, wholesalers or retailers, or members of their immediate families or households are not eligible to participate in the Contest. Void where prohibited by law. All federal, state, and local laws and regulations apply.


To enter, entrants must tweet their entry with the hash tag #ultrabookspotted. The tweet must contain the entrant's answer to a question posed on Gizmodo.com. Entries must be received by 12 PM on October, 31, 2012. Limit one entry per Twitter handle per day.


Prizes and Approximate Retail Values ("ARV")

Six (6) Prizes will be awarded: (1) Sony Ultrabook (or similar model). Prizes are subject to sponsor discretion and availability. If winner does not claim prize, prize will be forfeited and another winner selected. Total ARV of prize is ~$1,500. Any expenses not mentioned above are the winner's responsibility. Taxes are the winner's responsibility. Prize is not transferable or redeemable for cash. No substitution for prize except as may be necessary due to unavailability, in which case a prize of equal or greater value will be awarded, at the Sponsor's sole discretion. Odds of winning depend upon the number of entries received.



Validated entries will be selected at random by representatives of Gawker Media. If the selected entry contains an incorrect answer as determined by sponsor, a new entry will be selected. Limit of one winner per household. Potential winners will be notified by direct message to the Twitter Handle from which the submission was provided and may be required to complete an Affidavit of Eligibility and Liability/Publicity Release. Winner's Affidavit must be returned within 30 days of the date on the notification letter via a prepaid return envelope provided or an alternate winner will be selected. Any prize notification letter or prize returned as undeliverable will be awarded to an alternate winner. Allow 4 to 6 weeks after validation for receipt or arrangement of receipt of prize. You are not a certified winner until validated and you receive official notification from the sponsor organization.


General Terms

Contestants agree to be bound by these Rules. Prize acceptance constitutes permission (except where prohibited) to use winner's name, photo, video, likeness and entry (in whole or in part) for publicity purposes without additional compensation. Participants, by participating in this Contest, hereby waive and release, and agree to hold harmless the Sponsor, its subsidiaries, affiliates, advertising and promotion agencies, Intel Corporation and all of their respective officers, directors, employees, representatives and agents, from and against, any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and property, arising in whole or in part, directly or indirectly, from their acceptance, possession, use or misuse of a prize in the Contest, or their participation in the Contest, or their participation in any Contest or prize related activity, or any travel related to the Contest, or any travel for any prize related activity. Sponsor and its agents are not responsible for lost, late, misdirected, damaged, incomplete or illegible entries or Internet technical, hardware, software, telephone, or transmission failures of any kind, which may limit a person's ability to enter the Contest. Sponsor and its agents are not responsible for any injury or damage to entrants' or any other person's computer related to or resulting from entering or downloading any materials in the Contest. Sponsor reserves the right to cancel or suspend advertising the Contest on the Internet should a computer virus, unauthorized intervention or other cause corrupt the integrity or proper conduct of the promotion. Sponsor reserves the right to disqualify any entrant found to be disrupting the operation of the Contest or its web site. If the integrity of the Internet portion of the Contest is compromised in any manner, Sponsor reserves the right to modify Contest and select winners from valid entries only. In the event of a dispute as to the identity of any online entrant, entrant will be deemed the individual named on the Twitter account. For copyright concerns, you can view the policy at http://advertising.gawker.com/legal/privacy-policy/.


Winners List

For the winners' names, send a self-addressed stamped envelope to: Gawker Media, with offices at 210 Elizabeth Street, Fourth Floor, New York, NY 10012.



This contest is administrated by Gawker Media, with offices at 210 Elizabeth Street, Fourth Floor, New York, NY 10012.


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