There’s a distinct lack of Black Widow toys on shelves for Age of Ultron, but that’s not a new problem. I know it. You know it. Now even Mark Ruffalo, Bruce Banner himself, knows it.

Ruffalo — who’s been on a roll lately when it comes to dealing with the usual gender nonsense that comes with the celebrity world — took to twitter recently to implore Marvel for more toys featuring Black Widow for his female family members:

He was nice about it, of course. You wouldn’t like him when he’s angry.

But it also kind of goes to show how problematic the merchandising of female superheroes has gotten. In the endless deluge of Avengers toys, clothes, cups, whatever merchandise that’s out there, there’s nowhere near the amount of stuff featuring Black Widow compared to the likes of Cap, Thor, Iron Man and Hulk — and even less for the movie’s other main female character, Scarlet Witch. These aren’t minor characters, they’re huge, important parts of the movie. They deserve to have more merchandise reflecting that importance.


When even your own movie stars are begging for you to get better representation for female characters on the toy shelves, something’s definitely not right.

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