Google and Barnes & Noble Are Taking on Amazon at Book Delivery

Illustration for article titled Google and Barnes  Noble Are Taking on Amazon at Book Delivery

Google and Barnes & Noble share a common rival in Amazon—and now they're teaming up to take it on. From today, the duo will be offering a same-day book shipping service in select areas of the U.S..

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TheNew York Times reports that the expedited delivery process will allow customers in Manhattan, West Los Angeles and the San Francisco Bay Area to get same-day deliveries from local Barnes & Noble stores through Google Shopping Express. Customers can already order goods from stores like Costco, Walgreens, Staples and Target through Google's service.

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According to Barnes & Noble, the move is an "attempt to link the digital and physical." It's also, presumably, an attempt to invigorate its stagnating brick-and-mortar business, which has seen 63 closures over the last five years.

Regardless of motivation, though, the grab for part of Amazon's market is a bold one that can only be a good thing for consumers. Whether it can actually make a dent in the digital commerce juggernaut that is Bezos & Co., though? That remains to be seen. [NYT]

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