HD Format War Limps On: HD DVD Up in Europe [UPDATED]

Illustration for article titled HD Format War Limps On: HD DVD Up in Europe [UPDATED]

[UPDATE: Amazingly, this writer at Game World Network used the US data, not the European data. The EU data actually shows Blu Ray kicking the piss out of HD-DVD in terms of title sales]

Hot news in the Battle of Who Could Care Less: HD DVD is back on top in Europe! Yes, while Sony valiantly tried to convince people that their Blu-ray format was totally kicking HD DVD's ass with it's hundreds upon hundreds of sales and figures inflated by discs given away with PS3s, it looks like HD DVD isn't going down without a fight.

What's amazing about this "war" is how few HD discs of either format are selling. It's tough to say one is winning over the other when they're both losing so, so badly. Hell, as of March 18, the cumulative number of Blu-ray titles sold was 844,000 units versus HD DVD at 708,600. Seriously, those are the numbers.

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Imagine if they had put their differences behind them before coming to market with near-identical competing formats. All the movie studios would be making bank as people upgraded their DVDs to the new format and consumer electronics companies would all be selling their various models of the new player. But instead here we are, sitting in the middle of an idiotic PR war as a bunch of companies try to convince us that the biggest blunder in recent home theater history is actually working out well for anyone, companies or consumers included. Phooey to you, greedy companies! Phooey indeed.

HD DVD Back On Top In Europe [Gameworld Network]

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DISCUSSION

swordofwhedon-old
SwordofWhedon

In actuality, the numbers Sony has been citing are from Nielsen VideoScan, the official stat-tracker for the entire home video industry.

Blu-Ray didn't really launch till the PS3 came out, and notice how the numbers jumped right after Christmas for sales, and HD keeps losing 2-4% of the market each and every week. They've already completely overwhelmed Japan(96% of the market) and Australia, where several major retailers won't even consider stocking HD

Europe has the problem of having tons of very small territories for licensors, so they must spend the extra money to cover a lot of different languages for a small geographic area, so of course they're looking to the cheaper (in actuality read heavily subsidized by Microsoft, who owns both iHD and VC-1, and who have been subsidizing Toshiba's decks as well) format while the HD industry is young.

In addition, HD-DVD has been giving away discs from the beginning, and they're currently giving away up to NINE discs total with player purchase at Circuit City.

Please visit http://www.homemediaretailing.com and read the digital edition of this week's paper, where they list the official VideoScan numbers for the week, the year, and overall.