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If Superheroes Were Sponsored By Famous Brands

Illustration for article titled If Superheroes Were Sponsored By Famous Brands

How do superheroes afford being, well, superheroes? It doesn't seem too lucrative a gig given the time commitment and hazardous work conditions but yet every hero still seems to make ends meet. But if superheroes are struggling financially, they should totally look into sponsoring themselves. Iron Man by McDonald's. Monster Hulk. Captain America's What Can Brown Do For You? This is how sponsored superheroes would look like.

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Graphic designer Roberto Vergati Santos imagined the world of famous brands tacking on their logos onto superheroes in his series 'Sponsored Heroes'. The heroes are treated like modern day athletes with their suits becoming branded uniforms. Santos says:

Imagine if one day capitalism reaches the point, where the big brands start to sponsor the superheroes. How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea.

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Like most advertisements, some work, some don't. Batman clad in Nike isn't a bad idea (though I'd go Under Armour for him) and the red and yellow Iron Man tied with red and yellow McDonald's is hilarious. But with others, you can see the blatant shilling. Check out the entire series here. [Behance via Design Taxi]

Illustration for article titled If Superheroes Were Sponsored By Famous Brands
Illustration for article titled If Superheroes Were Sponsored By Famous Brands
Illustration for article titled If Superheroes Were Sponsored By Famous Brands
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Illustration for article titled If Superheroes Were Sponsored By Famous Brands
Illustration for article titled If Superheroes Were Sponsored By Famous Brands
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DISCUSSION

Most of these are totally wrong from a branding perspective. Iron man should be Jack Daniels or something in that realm. Captain America would be Pepsi or Budweiser. Wolverine is more Puma than Adidas. Batman and Nike isn't bad, but The Flash would be a more natural Nike superhero. Batman feels more right for something like Audi. The Hulk is dead on though, and the last one is funny.