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In the Future, Malls Will Be Halls Full of Screens

Illustration for article titled In the Future, Malls Will Be Halls Full of Screens

Westfield Labs is partnering with eBay this holiday season to offer the world a sneak peek at the mall of the future. And it's just a bunch of touchscreens.


Sony, Toms, and Rebecca Minkoff are all simulating the experience of shopping online by offering digital storefronts that amount to heavily branded kiosks where you can order stuff that will then be delivered to your house. After all, why shop online from the comfort of your own home, when you can simply drive to the mall, fight for a parking spot, walk inside amongst the crowds of families and children, wait in line for a while, and then punch in your order on a touchscreen, before turning around and driving back home again?

Think of it this way, though: Malls will have to find some use for all that real estate when people forget how to buy things from other people. Turning into giant touchscreens is at least one attempt to save themselves.

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I could kind of see this as a viable concept, if the thing they were selling were wall-sized touchscreens.

The whole point of going to a store these days is to touch the thing you want to buy, and (in the case of shoes, ie, here) try it on to see if it fits. A mall as a series of showrooms, that I could see. This? No.