As they return to earth, the pellets ignite at an altitude of 35 to 50 miles above our heads. From the ground they can be seen from an area at least 120 miles across, and over the city of Tokyo, and the surrounding areas, that means a potential audience of 30,000,000 people will be able to watch the show.

A massive audience is part of the appeal of the Sky Canvas show, as each of those magic pallets apparently cost just over $8,000 to manufacture. And that doesn’t include the cost of the satellite, and getting the whole thing into orbit. It’s true that host nations try to pull out all the stops to put on an impressive show during the Olympics, but is this maybe taking things a bit too far? If the Tokyo 2020 Olympics weren’t over-budget already, this would surely not help their bottom line.

[Star-ALE via Core77]