Instagram Totally Ripped Off Snapchat's Stories Feature

Illustration for article titled Instagram Totally Ripped Off Snapchat's Stories Feature

Today, Instagram announced a brand new feature, which is really just a recycled version of one of Snapchat’s signature elements: Stories.


Instagram’s Stories will allow users to share various photos and videos of their day with followers, with the option to add “text and drawing tools.” The content will disappear after 24 hours. Rather than appear within the scrollable feed or in the profile grid, Stories will live above the main feed, like so:

Image: Instagram
Image: Instagram

Sound familiar? That’s because it’s almost identical to Snapchat’s Stories feature, which rolled out in... 2013.

If you want to see someone’s story, you click on their profile photo, which will have a “colorful ring around it” when they’ve added new stuff. You can’t comment publicly on Stories, but if you see something interesting, you can message them privately.

It’s unclear why Instagram is gobbling up Snapchat’s leftover goods in such a cheap, blatant way instead of attempting to actually innovate, but perhaps it’s feeling pressure from Snapchat’s popularity with the Youths.

Instagram CEO Kevin Systrom, for his part, argued that it was about “format.”

“They deserve all the credit,” he told TechCrunch of Snapchat, but added, “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.” Okay, then!


In any case, the feature rolls out over the next few weeks, so we’ll be able to compare them better then.

Sophie is a former news editor at Gizmodo.



Between this and their absolutely moronic feed “algorithm” I’m just about done with this app. My feed this morning has about 20-30 pix all from more than 18 hours ago before I get to the first pic from today, and then I need about another 10-20 before I get to the most recent pic, as far as I can tell. I have no clue whatsoever who is posting what with any certainty.

Instagram has gone from a must view app every day to an app that is far more frustrating than it’s worth. DISRUPT!