Starwood Hotels Is Making Room Keys Obsolete Worldwide
On the heels of similar—but yet unrealized—plans from Hilton, Starwood is introducing a new app-powered, keyless entry program. In other words, your smartphone is now your key. The process is wonderfully simple. After downloading the SPG app (it’s for reward program members only, but that’s free to join), guests can check-in up to 24 hours…