Just Look How Freaking Thin LG's New OLED TVs Are

All images: Alex Cranz
All images: Alex Cranz

At 2.57mm thick, LG’s new OLED W7 television might be the thinnest giant television ever made. I don’t want to say that. It feels like hyperbole, and over the next few days I have no doubt that a lot of other televisions are going to use similar tech for similar results, but look at that image above. Note how that 65-inch display is actually thinner than that woman’s finger. Now come back and tell me that isn’t incredible.

Advertisement

The entire television sits so close to the wall that at first you assume it’s an optical illusion—maybe a fake wall built to hide all the wires and TV guts. Then you pry it away and peer behind it. It really is that thin. The 65-inch version weighs less than 16 pounds and hangs on the wall via a light steel frame, with magnets available so you can force it even flusher to the wall.

Image for article titled Just Look How Freaking Thin LG's New OLED TVs Are

The guts, and everything from the power cord to the input ports, have all been moved off of the display. This isn’t a new concept. Samsung announced something similar last night. But Samsung’s box of TV guts and ports seems intended to be shuffled off to the side, while LG’s is meant to be front and center as it doubles as a Dolby Atmos soundbar as well.

Image for article titled Just Look How Freaking Thin LG's New OLED TVs Are

Visually, LG’s new OLED is about as stunning as last year’s model. Colors pop and blacks are true. LG says that it should be capable of reproducing 99 percent of the DCI color space, versus the 97 percent of last year, which means, it will be unnoticeable to you unless you’re a graphic artist or editor and ruminate on color 24/7. The OLED W7 will also support four of the currently competing HDR formats: HDR 10, Dolby Vision, Hybrid Log Gamma, and a new Technicolor HDR format. That makes it one of the better futureproof TVs available right now.

And it will need to be futureproof. While LG made no mention of price, last year’s stunning flagship 65-inch G6 cost $8000. It’s a safe bet to say the 65-inch W7 will be lucky to start at the same price when it begins shipping in March. A 77-inch version will also be available, but at a date later this year.

Advertisement
Image for article titled Just Look How Freaking Thin LG's New OLED TVs Are

DISCUSSION

By
CalcYouL8er

I’m more excited about the picture quality than dimensions.

However, it seems content will have to catch up in that area. While demo videos of the TVs show incredible blacks due to the display essentially showing nothing in black areas, real content is another story. When you play existing content those impossibly-deep blacks go away as even black parts of content are lit of the display, making it not much better than any other TV.

I’m not sure what will need to be done to get content to display ideally on OLED TVs but I’m guessing it’s not I the near future.