When I climbed into my Lickestra podium, I thought of it as a food design stunt—a wonderfully weird gimmick, but a gimmick nonetheless. But, after having to concentrate on the act of licking under spotlights for five minutes, I realized that Lickestra is actually a very clever piece of experience design, carefully nudging each performer to become conscious of the balletic range and possibility of their tongue as the primary instrument through which they interact with ice cream.

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The sound, despite being billed as the central element of the experience, was actually just a prop, designed to help us discard our deeply embedded sense of public ice cream-eating etiquette and play with the gestural vocabulary of our tongues as they conveyed food to our mouths.

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The resulting experience was fun, funny, and a little uncomfortable, but also extremely thought-provoking—after all, if changing the material our spoons are made of can shift our taste perceptions, it seems likely that designing new choreographies for our tongues, lips, and hands while eating could have a similarly transformative effect.

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Perhaps unsurprisingly, another of Baltz's recent projects was curating the cocktail menu at the Museum of Sex's new bar, PLAY. "The idea for Lickestra definitely drew on my work there," Baltz explained later. "Because they're on stage, everyone immediately thinks, 'I need to lick really well'—but what does that actually mean?"

A very good question, indeed!

Thanks to gelato aficionado Alissa Walker for the tip! Lead image: Emilie coaches a licker through performance anxiety. This post was originally published on Edible Geography.