Microsoft Ads Featuring Bill Gates and Jerry Seinfeld Not Canceled

Illustration for article titled Microsoft Ads Featuring Bill Gates and Jerry Seinfeld Not Canceled

From a trusted Crispin Porter + Bogusky source, we've learned that some sites have jumped the gun and that the Microsoft Gates/Seinfeld ads have not been axed. It's true, Microsoft apparently asked the agency to focus on the new "I'm a PC" spots. And it's true, the agency has gotten plenty of "I don't know what this means" response in their measured statistics of the Gates/Seinfeld ads. But no one has pulled the plug on the dynamic duo just yet.In fact, CPB has another completed spot featuring the lovable, affluent couple in the can, ready to air (even though it won't quite yet). And while the agency has prioritized development to the anti-Mac ads, there are still full plans to go ahead and produce more Seinfeld/Gates spots unless Microsoft were to pull the plug first (which, once again, they have not at this time). It's good to know that in a time of economic uncertainty, Gates and Seinfeld haven't been laid off just yet. UPDATE: We talked to our source again after speaking to Rob Reilly from CPB. While Rob Reily has denied that another Gates/Seinfeld ad is sitting in the ready, our source confirms, once again, that it is. Our source explains that if the Mac/PC ads running now prove to be successful, there's a good chance that last Gates/Seinfeld spot will air. However, there's even more of an indication now that Microsoft aggressively cut the Gates/Seinfeld spot production short, canceling the shoot for a fourth spot just three days into production. The spots were intended to be part of a running series with up to 12 planned spots conceptualized. Now it's unclear whether or not we'll even see the last spot air, let alone Seinfeld come back for a reprisal.


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