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Microsoft's "I'm a PC" Ad Beats Seinfeld (But Not Hodgman)

Phase 2 of Microsoft's Windows ad campaign debuted tonight during The Office, and the latest work by ad agency Crispin, Porter + Bogusky definitely beats the crap out of those (ill-fated?) Gates/Seinfeld ads when it comes to making a point. The point is simple: Not all PC users look like John Hodgman. Some are even sexy beasts. It's easy to spot Deepak Chopra and Bill Gates affirming their PC-ness, but I think I also saw A-Rod Tony Parker and Eva Longoria too. You guys have a look and fill in the gaps, because there are a lot of celebs and specialists showing PC pride here. I only wish it didn't open with that poor bastard Hodgman lookalike—the message is damn loud and clear anyhow. Update: Windows' 15-second "I Wear a Suit" video below... [Hey, sorry, I couldn't resist adding this note. Not that this changes any of my gear preferences, but these ads don't seem to feature scripted actors, and there is no baby music. Hello Chiat Day and Apple, time to get some new commercials: you've been out maneuvered! — BLam.] [Microsoft]


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Catchy ad, but this is just a defensive play against Apple ads. Doesn't sell the product. Many of Apple's Mac vs. PC ads describe particular features of their products.

Agree with Wilson...doesn't beat Hodgeman.

(disclaimer: NOT a fanboy...more of a communications major critique)