Netflix Encodes Every Movie 120 Different Ways

The problem with streaming video to different devices—computers, tablets, phones, and whatever else—is that they all demand subtly different streams if they're to look their best. If you're Netflix, which streams to 900 different types of device, that leaves you with some work to do.

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According to Netflix, it has to encode each and every movie it offers in 120 different ways. Add to that the crowd sourcing of subtitles, global variation in titles and formats, and an armful of other problems, and the work Netflix has to go to makes $8 a month seem even better value. The video above was used at a Netflix recruitment fair—but gives a decent insight into how its video wends its way from Hollywood to your tablet. [GigaOm]

DISCUSSION

I wish they did a better job with the associated audio.

Sometimes it's actually worse than not providing multichannel: providing just the L and R channels of multichannel is NOT the same as stereo - the missing center channel had a lot of dialog.

It's not all movies, and I hope they're addressing this.

Anyone know how the competition is doing with this (Amazon Prime, et. al.)?