https://twitter.com/embed/status/1236006650806333440
Update 6pm ET: This is possibly a hoax—but reportedly not. CBS Los Angeles, which originally reported the supposed campaign, has deleted its story, and Shell has not responded to Gizmodo’s request to confirm its legitimacy. (Sam Gavin’s tweet above, which contained a video promoting the “She Will” campaign, has also been deleted.)
On the flip side, Adweek editor David Griner reports that he confirmed the campaign’s legitimacy and that claims by the notorious pranksters the Yes Men that it’s fake are false.
Sigh, ok here's what's really happening:
Yes, it's a real campaign from agency Wunderman Thompson for Shell.
No, it wasn't a hoax by The Yes Men. They're lying as a gag to take credit for the backlash.
cc @samgavinLA pic.twitter.com/Kt3JqzBEkY
— 🇺🇦 David Griner 🇺🇦 (@griner) March 6, 2020
The video Gavin tweeted and deleted is here:
If you didn't see the She'll video with the funny passive voice construction, it's incredible pic.twitter.com/kRKIjYCXa2
— Parker Higgins (@xor) March 6, 2020
Whatever the case, Shell, you still have time to gasoLean In to this incredible marketing opportunity.
