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Oh Look, Apple Makes the Most Money Ever

Illustration for article titled Oh Look, Apple Makes the Most Money Ever

Apple made the most money it ever has over the last three months—$15.7 billion in revenues. And a turning point is approaching: Apple sold 8.4 million iPhones vs. 9.4 million iPods.


Keep in mind, a year ago, Apple raked in revenues of $9.73 billion. What's more incredible, maybe, is that Apple is promising $18 billion in revenue next quarter—and they're known for seriously lowballing earnings estimates. CNBC mentioned on air that Apple will pull in over $60 billion in revenue this year (which is very close to the consensus for Microsoft's yearly revenues, at $61.5 billion.) Craziness.

iPads haven't outsold Macs, not yet anyway—3.27 million iPads have been sold since launch, vs. 3.47 million Macs, the most Macs they've ever sold in a quarter.


Updates from Q&A
What's interesting about them selling fewer iPods, an 8 percent decline overall: iPod touch sales grew 48 percent. Meaning! Old school iPods are increasingly fossilized. iPod share for mp3 player market is still over 70 percent though.

The App Store now has more than 225,000 apps available—with 11,000 iPad apps. And people have downloaded over 5 billions apps now.

They've sold 100 million iOS devices: That's iPhones, iPads, iPod touches.

They're expecting the free iPhone 4 cases over the next quarter will cost them $175 million or so.

Question: "What changes have you seen in demand [for iPhone 4] as a result of the antenna issue?

Tim Cook's Answer: "We are selling every unit we can make currently."

Well, there you go.

Apple Reports Third Quarter Results

All-Time Record Revenue

Earnings Increase 78 Percent

CUPERTINO, Calif., July 20 /PRNewswire-FirstCall/ — Apple® today announced financial results for its fiscal 2010 third quarter ended June 26, 2010. The Company posted record revenue of $15.7 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share. These results compare to revenue of $9.73 billion and net quarterly profit of $1.83 billion, or $2.01 per diluted share, in the year-ago quarter. Gross margin was 39.1 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 52 percent of the quarter's revenue.

Apple sold 3.47 million Macs during the quarter, representing a new quarterly record and a 33 percent unit increase over the year-ago quarter. The Company sold 8.4 million iPhones in the quarter, representing 61 percent unit growth over the year-ago quarter. Apple sold 9.41 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter. The Company began selling iPads during the quarter, with total sales of 3.27 million.

"It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple's history with iPhone 4," said Steve Jobs, Apple's CEO. "iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year."

"We're really pleased to have generated over $4 billion of cash during the quarter," said Peter Oppenheimer, Apple's CFO. "Looking ahead to the fourth fiscal quarter of 2010, we expect revenue of about $18 billion and we expect diluted earnings per share of about $3.44"

Apple will provide live streaming of its Q3 2010 financial results conference call beginning at 2:00 p.m. PDT on July 20, 2010 at This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company's estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company's reaction to those factors, on consumer and business buying decisions with respect to the Company's products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company's gross margin; the inventory risk associated with the Company's need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company's business currently obtained by the Company from sole or limited sources; the effect that the Company's dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; the Company's reliance on the availability of third-party digital content and applications; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company's dependency on the performance of distributors and other resellers of the Company's products; the effect that product and service quality problems could have on the Company's sales and operating profits; the Company's reliance on sole service providers for iPhone® in certain countries; the continued service and availability of key executives and employees; war, terrorism, public health issues, and other circumstances that could disrupt supply, delivery, or demand of products; potential litigation from the matters investigated by the special committee of the board of directors and the restatement of the Company's consolidated financial statements; and unfavorable results of other legal proceedings.

More information on potential factors that could affect the Company's financial results is included from time to time in the Company's public reports filed with the SEC, including the Company's Form 10-K, as amended, for the fiscal year ended September 26, 2009, its Forms 10-Q for the quarters ended December 26, 2009 and March 27, 2010, and its Form 10-Q for the quarter ended June 26, 2010 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. [Apple]


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Man that last paragraph is sure tutting ones own horn pretty loudly.

The image behind Steve Jobs speaks volumes on why the iPhone has been so successful, and more importantly why Apple has been so successful. Funny thing is it has very little to do with Apple and more to do with the development community that is supporting Apple products. The iPhone's bread and butter continues to be its apps; Android can't replicate it and Windows doesn't even know how to get into it.

Apple's white horse has always been the small developers (who are now all millionaires) who transformed a cool looking phone with a sleek interface into a gaming device, finance device, and lifestyle device (and much more).

Apple may crack a wide smile and pat themselves on their back for making such great products, but its the guy who thought, "I'll make a game where you shoot birds from a slingshot into blocks." who is the true genius.