Using a pixelated display that wrapped almost all the way around the floating sphere, the blimp would provide visual cues as to which direction someone needed to head in order to find who they were looking for—or they could simply follow it as it floated above the crowd.


It’s a publicity stunt, no question there, but also not a terrible idea. How often have you struggled to find where your friends are sitting in a darkened movie theater? An overhead drone could definitely help there. Or when you’re trying to find a specific store at a shopping mall., instead of trying to decipher some complicated map, you could simply follow a drone to your destination. Pepsi, you might be on to something here.

[YouTube via Taxi via Ads of the World]