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Report: Google Wants to Become a Wireless Carrier

Illustration for article titled Report: Google Wants to Become a Wireless Carrier

Google bosses are dreaming about adding wireless service to the search giant's menu of offerings. A couple of unnamed sources "who have discussed the matter with Google" told Amir Efrati at The Information that it would roll out the service in the same areas where Google Fiber is offered. In other words, Google wants it all.


Think about it. Google already owns the fiber underground, not to mention the most popular browser. They help make the smartphone hardware and rule the smartphone software market with Android. And now they want to own the airwaves, too. If the search giant follows through on this wireless carrier plan, you could one day do all of your downloading, internet browsing, emailing, calling, texting—pretty much any and all forms of communication—without leaving the Google ecosystem.

Google as your one-stop wireless shop isn't necessarily a bad thing, though, especially given how broken our wireless system is right. Or at least, the idea of Google disrupting the wireless industry isn't. Everybody hates their wireless carrier. Customer service is awful across the board, and we're getting eclipsed in speed by the rest of the world. With AT&T and Verizon scooping up every small wireless carrier they can, we'll likely have even fewer bad choices in the future. So if what Google plans to do with wireless is anything like what it's done with Fiber, the move to become a carrier could be very good for consumers.


For now, it seems a little bit like a pipe dream, though. Google executives hope a lot of things. The average American, however, really should hope that some savior swoops in to clean up the mess that is the wireless industry. [The Information]

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The service would be essentially worthless without roaming, and the 'Big 2' probably won't be inclined to sign an agreement. The 'Smaller 2' (Sprint and T-Mo) might, but with Sprint eagh, you want to deal with CDMA and their quality of service? And T-Mo's been on a bit of a tear of late, but still lags in coverage - which when you're looking for a ROAMING PROVIDER is kind of the point.

Goog, please, find a way to drastically increase your fiber footprint (to the point where you say, add NYC or LA or Chicago or Philly or Dallas or a big city, or ALL OF THEM), THEN open a new business.

Small regional carriers exist and have been mildly successful, but their presence hasn't really provided strong competition to the calcified wireless industry.