After Google announced earlier today that it’s doing a launch event (likely for the Pixel 11 series) in New York City on Aug. 12, Samsung is now calling dibs for its next Unpacked event in London on July 22.
The annual summer Unpacked event will be livestreamed on Samsung’s YouTube channel, Samsung.com, and Samsung’s newsroom at 9 a.m. ET / 2 p.m. BST. If recent leaks and rumors hold true, Samsung should be announcing a family of new foldable phones, including the currently dubbed Galaxy Z Flip 8, Galaxy Z Fold 8, and Galaxy Z Fold 8 Ultra. (These are the tentative names based on leaks.)
The most interesting of the three foldables will likely be the Z Fold 8, which is expected to be Samsung’s answer to Apple’s first foldable iPhone, reportedly arriving in September alongside the iPhone 18 Pro and 18 Pro Max.
Unlike the Z Fold 8 Ultra, which is supposed to be the successor to the Z Fold 7, only now with “Ultra” branding, the Z Fold 8 should have a smaller 5.4-inch cover screen and a wider 7.6-inch inner screen. These display aspect ratios should almost mirror the rumored screens of the foldable iPhone.
Samsung Unpacked is official: July 22 at 9 a.m. ET / 2 p.m. BST
I'm expecting the rumored Galaxy Z Flip 8, Z Fold 8, and Z Fold 8 Ultra. (Names aren't official yet BTW.)
Also expecting new Galaxy smartwatches, Watch 9 and Watch Ultra 2.
Maybe new smart glasses? pic.twitter.com/HLaL59JB4G
— Ray Wong (@raywongy) July 7, 2026
Beyond new foldable hardware, Samsung says it will “deliver more personal, adaptive experiences and set a new standard for the AI era.” Translation: more Galaxy AI features that build on the ones already available on the Galaxy S26 Ultra.
It’s likely Samsung will also announce new versions of its Galaxy smartwatches, expected to be the Galaxy Watch 9 and Galaxy Watch Ultra 2.
Samsung is also known to save a surprise or two for its Unpacked events. If I were a betting man, I’d put money on the company showing off its first displayless smart glasses. These would be competitors to Ray-Ban Meta AI glasses. A recent rumor suggests that a pair of “Galaxy Glasses” could be paired with a smart ring for more nuanced gesture controls.
As always, Samsung is offering reservation “offers” early without saying what they’re officially offering:
Starting this evening, customers can reserve to receive a $30 Samsung credit during pre-order for up to $1,230 in total savings. Customers can also enter a sweepstakes for a chance to win one of ten $500 Samsung.com gift cards.
Good thing tech blogs like Gizmodo exist, I guess.
