
Last year was not great for Facebookâs embattled chief operating officer Sheryl Sandbergâparticularly after it was revealed that she personally requested information on vocal Facebook critic George Soros after he publicly deemed the company a âmenace.â But Soros conspiracy ordeal notwithstanding, the company sheâs partly responsible for running experienced the most disastrous year in its history.
This is evidently not lost on Sandberg, who while speaking at the DLD conference in Germany this weekend said that Facebook has âa lot of hard workâ ahead of it and was âfar from doneâ fixing the myriad problems that arise almost exclusively because the platform exists. Sandberg announced five key goals of the company moving forward, which per CNBC included increased transparency; reinstating user trust in the company to protect their data; investing in safety and security; safeguarding against election meddling; and stopping the spread of disinformation.
âAt Facebook, these last few years have been really difficult. We know we need to do better at anticipating the risks of connecting so many people,â Sandberg said. âI can tell you that I and everyone at Facebook understands and accepts the deep responsibility that we have. We have acknowledged our mistakes. We are listening, and we are learning, and we are making progress.â
But as Sandberg continued speaking about the importance of safety and privacy, something about her message didnât quite stick. She acknowledged that user trust is âfundamental to the work we doâ even as it continues to nosedive. Sandberg said that it would be actions, not words, that win back the confidence of its users. (And Facebook is definitely hearingâif not necessarily listening toâcriticism; we know from Mark Zuckerbergâs reported belief that Facebook is at âwarâ that at least heâs reading the coverage of his company.)
But Facebook has yet to show that it can adequately manage the vast power it wields (like avoiding becoming a tool used for inciting genocide). In a year-end post shared to Facebook, Zuckerberg himself wrote that for issues like âelection interference or harmful speech, the problems can never fully be solved.â Indeed, the company has time and time again responded to messes created by its own egregious and even dangerous oversights by downplaying potential harm and insisting that it is A Good Product.
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Certainly beginning with reports on its use as a tool to undermine democracy and culminating with a seemingly endless string of privacy and user data scandals, 2018 was a no good, very bad year for Facebook. But if the company really wants to fix itself in 2019, itâll take far more than retrospective navel-gazing to get it done.
[CNBC]