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Snowing Billboards Screwing Up Careers in Norway

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Imagine lumbering, blurry-eyed and beat-down to the bus stop on a Monday morning. Just then you notice that the billboard at the stop is snowing—alerting you to optimal skiing conditions at the nearby resort.

Designed as a promotional tool for Tryvann Winter Park, a ski resort just 15 minutes outside of Oslo, these snowing billboards alert commuters that conditions are optimal for hitting the slopes. Whenever it begins snowing on the mountain, an SMS message is sent to the billboards instructing them to start their thing. A second message is sent when the snow stops. Needless to say, the temptation to ditch work would be unbearable. [Toxel]