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A week after the deadly mass shooting at Marjory Stoneman Douglas High School that left 17 dead, debate around gun control has showed no signs of slowing. And today, a Twitter hashtag calling for Amazon to drop the National Rifle Association’s TV service from its platform began trending in New York and LA.

The hashtag—#StopNRAmazon—has been shared by a number of influential figures online, including actors Alyssa Milano, Justine Bateman, Denis O’Hare, Evan Handler, Misha Collins, Joshua Malina, screenwriter Warren Leight, and Moms Demand Action founder Shannon Watts.

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NRA TV is an online TV platform that includes both live news channels as well as taped shows, according to TIME. The gunmaker-funded programming is also available on Apple TV, Roku, and Chromecast, according to Variety, but this trending hashtag is specifically calling on Amazon to eliminate the service from its lineup.

The momentum following the Florida shooting signals that the cycle of devastation, outrage, and then impassivity until the next deadly shooting is breaking. Students are taking NRA-allegiant politicians to task, and celebrities are calling out major corporations for willingly feeding their viewers gun-friendly content.

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We have reached out to Amazon for comment and will update with a response.