Best Buy and TiVo Tie the Knot, Insignia TVs to Get DVR Software
In marketing parlance, this is a strategic partnership by which TiVo, with the help of Best Buy store placement and aggressive advertising, will increase its market share, and Best Buy, through advertising placements in TiVo DVRs, will develop long-term relationships with its customers. In irritating child parlance, it’s Best Buy and TiVo, sittin’ in a…
