TiVo Sticks Ads Into Timeshifting
Today, TiVo has begun implementation of a new feature allowing advertisers to insert text ads into paused programming. That’s right, skipping those commercials is finally becoming impossible. These ads can work on live TV or prerecorded content, with Fox and Mercedes-Benz lined up among the system’s first customers. Luckily, the feature seems to be quarantined…