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The Borders Goodbye Email Is Like Watching Old Yeller in Slow Motion

Illustration for article titled The Borders Goodbye Email Is Like Watching iOld Yeller/i in Slow Motion

Just when the snarkbot in me wanted to giggle at Borders like a great big jerk, they go and send this genuinely heartfelt farewell message. In summary: they got their butts kicked, and they're sorry. So am I.

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Who pulled the trigger? Borders tells it straight up:

The fact is that Borders has been facing headwinds for for quite some time, including a rapidly changing book industry, the eReaders revolution, and a turbulent economy. We put up a great fight, but regrettably, in the end, we weren't able to overcome these external forces.

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The extent to which a partnership with Kobo constitutes a "great fight" is debatable, but that's a moot point. Borders was a store that sold books, and they did it well for 40 years. But progress is progress, and they couldn't tack fast enough to keep up with the winds. Plain and and simple, and kind of devastating.

You can help put Borders out of its misery starting today, when the Great Book Liquidation kicks off with a whimper. While you're there, pour one out for your teenage weekends killing time at the mall, for the part of you that cleaves to the 90s like a joey does its pouch.

Seriously, do. It's not like they care about the carpets any more. [Thanks, Mark!]

Illustration for article titled The Borders Goodbye Email Is Like Watching iOld Yeller/i in Slow Motion
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You can keep up with Brian Barrett, the author of this post, on Twitter or Facebook.

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DISCUSSION

Ok guys... someone awaken me.

I see a LOT of comments on here (sarcastic or otherwise) regarding ebooks and e-readers being the death of, or at least a huge contributor, to Borders, and the printed book industry in general.

Am I living under a rock? (No, I live in a pretty densely populated area, but metaphorically, am I?)

I have seen one person with a Kindle. Ever. I've seen one person with a nook, ever. I've seen more iPads out in the wild, but I suppose only a fraction are used for ebooks.

The prices of ebooks still seem to be outrageous. The learning curve for all the formats of the books and DRM is way too steep for the proverbial "Grandma". I see books everywhere I go. Real, solid, paper books.

So I guess the question is—where are people hiding their e-readers? I understand the principle behind this argument, but I just haven't seen the real-life proof to back it up.