The Design Genius Behind the NYT Mag Is Leaving to Revamp Apple

Illustration for article titled The Design Genius Behind the NYT Mag Is Leaving to Revamp Apple

Bad news for New York Times readers, great news for anyone who's ready to see Apple deviate from its twee ad campaigns: Arem Duplessis, the Design Director at the NYT Magazine, is leaving his post to become a Creative Director at Apple.

You may not have heard of Duplessis, but you've almost certainly seen his work. He gave the NYT Mag its distinctive graphic voice, including its cover art and instantly recognizable typography, which has played a huge part in establishing the magazine as a Sunday highlight. Once you saw a cover, you couldn't forget the content inside: A look back at the past decade of Sunday magazines reveals an incredible range and depth of work—from brilliant illustrations (see: 2009's Infrastructure cover above, or Adrian Tomine's contribution from 2008) to the magazine's instantly recognizable photography, immortalizing everyone from James Turrell to workers in North Dakota's oil boom.

UnBeige reports that Duplessis will start his new gig—which, we should note, involves heading up an internal marketing team—in Cupertino this February. It's sad news for the magazine, but exciting for Apple, especially if he veers outside of the internal team. We're looking forward to seeing Duplessis scrub through the visual morass of Apple's graphic identity. [UnBeige; Engaget]

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Illustration for article titled The Design Genius Behind the NYT Mag Is Leaving to Revamp Apple
Illustration for article titled The Design Genius Behind the NYT Mag Is Leaving to Revamp Apple
Illustration for article titled The Design Genius Behind the NYT Mag Is Leaving to Revamp Apple

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DISCUSSION

Was Arem Duplessis really responsible for the design direction of that magazine or did the designers under him do all the work? This is one of the biggest travesties of the design field; that the people in the trenches doing the real work get no recognition. The guy who gives the approvals takes all the credit.

Not that I won't give credit where it's due. He probably knows manage a design team, and produced compelling work in his earlier years. But this is yet another one of these celebrities hires where management believes someone's mere presence will confer the company with revolutionary new ideas.