GIF: Gizmodo (Citroƫn)

The engineers at CitroĆ«n have apparently thrown almost 100 years of French design refinement out the window with a new product you donā€™t drive, but will improve your motoring experience. The carmakerā€™s new SeetroĆ«n glasses wonā€™t win you any style points, but CitroĆ«n claims the glasses will eliminate any motion sickness youā€™re feeling after wearing them for just 10 minutes.

Motion sickness occurs when your brain gets conflicting reports about perceived motion from the inner ear and eyes, which each experience a ride in a moving vehicle differently. Itā€™s not as big a problem when a passenger is looking out a windowā€”there the sensations of motions usually properly correlate. But looking down at a phone or a tablet in a car can be a one-way ticket to barfville.

So how are these goofy glasses supposed to alleviate the problem? The frames feature something called Boarding Ring technology, developed by a company of the same name, which is marketing-talk for ā€˜theyā€™re filled with liquids that are free to slosh aroundā€™. The SeetroĆ«n glasses have four liquid-filled rings that, thanks to gravity, simulate the angle and movements of the horizon so that the motions of the blue-dyed liquids seen by the wearerā€™s eyes match what their inner ear is detecting.


Thankfully, CitroĆ«n says, passengers donā€™t need to wear the SeetroĆ«n glasses for their entire trip. Once they put them on and stare at an unmoving object, like a smartphone or a book, it takes about 10 to 12 minutes for the brain to resolve its feeling of confusion and nausea. For roughly 95 percent of the population, that should be all thatā€™s needed to eliminate motion sickness until the next time they climb into a vehicle. CitroĆ«n will be selling its SeetroĆ«n glasses via its online lifestyle store for about $115, which is considerably more expensive than a handful of ginger pills that wonā€™t have other people on your flight pointing, snickering, and sharing covert photos of your bizarre spectacle choices on Twitter.

[Citroen via Visuall via Notcot]