Toshiba's new Regza ZF HDTVs don't upscale your DVDs to HD resolution with any old chipset or engine: they do it with a Cell-processor based system. Bonkers! It's the first TV to upscale with a Cell, and according to its European executive vice president, Toshiba's future "does not involve Blu-ray disc" but will use this sort of tech to deliver high-res imagery. The upscaling system uses the Cell for some advanced image-processing techniques, creating interpolated pixels to give the final image "near-HD" quality. The sets will also have Active Vision M100 100Hz HD picture processing, 178-degree viewing angle, 30,000:1 contrast ratio and 10-bit processing. The ZF TVs will be in 40- and 46-inch sizes, the 40-inch out now with pricing of around $2,390, the 46-pricing and availability is not announced yet. [Toshiba.co.uk and Toshiba.de-via Google translate.]
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Toshiba management should meet with Dr. Phil and get over their Blu Rayge or they'll spend the next several years designing products driven by Post Format War Stress Disorder.