Uber Only Has 800 Marketing People Now

Illustration for article titled Uber Only Has 800 Marketing People Now
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On Monday, Uber announced it had laid off a third of its marketing department. According to the New York Times, an internal email said the team had “grown bloated.”


Now its just 800 or so people.

Previously, Uber’s marketing team was more than 1,200 people.

1,200 people, marketing.

At the end of last year, 22,263 people worked at Uber. Around 5 percent of them used to work in marketing.

Today, that number is closer to 3.6 percent (because of the layoffs).

Uber laid off about 400 people. They were laid off from 75 of its more than 700 offices.

Some of those offices probably did not have marketing staff.

Others might have had marketing staff before, but now they don’t.

Uber became a public company this year.

Its IPO was the single worst one in U.S. stock market history.

Since then, things have not been great, either. (It laid off a third of its marketing staff, for instance.)


It is unknown when or how Uber will ever become profitable.

Uber believes regulations and worker unrest undermine that possibility, which is true.


It is also true that both of those things are happening.

The average marketing manager at Uber makes around $69,000 per year. At Uber’s scale, even 1,200 of those is not very much money.


But then, Uber’s marketing department is now, give or take, just 800 people.

Senior reporter. Tech + labor /// bgmwrites@gmail.com Keybase: keybase.io/bryangm Securedrop: http://gmg7jl25ony5g7ws.onion/


The only hope for Uber and Lyft is to remain viable long enough for fully autonomous vehicles to be on the road so that they can buy huge fleets and stop paying their pesky human drivers.