Data junkies rejoice—Verizon is bringing back its unlimited data plan starting Monday. According to a CNBC report, the company will sell these plans for $80 per month for single users or $45 per line on a four person family plan. The only catch is that after you use more than 22GB of data per month on your plan, Verizon will “prioritize usage behind other customers in the event of network congestion.”
This is a pretty big 180 for Verizon—the company nixed unlimited data plans for new customers back in 2011. In July of last year, the company began kicking users who used more than 100GB of data each month off unlimited plans. In September, Verizon CFO Fred Shammo said at a conference, “At the end of the day, people don’t need unlimited plans.”
So how does this compare to the competition? AT&T offers unlimited data plans for $100 per month and $40 for each additional line, but only for customers who also sign up for DirecTV or AT&T U-Verse. Sprint and T-Mobile both offer unlimited data plans for cheaper.
Verizon’s tagline for its new unlimited data plan is—“You asked. We answered.” Thanks for listening!