What To Expect at Macworld 2008 and Why We Think It Will Be Bigger than UsualJesus Diaz1/10/08 3:30pmFiled to: macworld 2008AppleLaptopsMacworldPCsSoftwareSteve JobsTopFeatureHome EntertainmentKeynote01EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkClick to viewT minus four days and counting. Steve Jobs' Macworld 2008 keynote is next Tuesday and at this point we only know one thing for sure: something big is coming from Apple. Maybe not one single iceberg-sized thing, but this year we believe the Boom Count™ is going to be so high that Apple had to take their new big irons out of the way to clear the launching pad. And if it wasn't enough, there's plenty of evidence that points out the magnitude and importance of next week's announcements:AdvertisementWhat we know for sure • Without naming any specifics, our unofficial conversations with people inside Apple points out at a 2008 full of new products. Not new versions, but actual new products. According to them, as their consumer segment gets stronger by the day, the company can take risks that before were unthinkable.• The same sources says that, although Apple is going to keep spacing these releases through time, the overload of information for this keynote requires their marketing agenda to be extremely focused, even more than during previous events. Getting the Mac Pro and Xserve lines at the keynote was only going to add clutter, so a decision was made to present them earlier, also knowing that the pro segment is well informed and taken care of by Apple specialists through the world.Advertisement• Last keynote served to launch one of the biggest consumer-oriented bets in Apple history: the iPhone.• Other sources inside Apple confirmed us that, after the introduction of the Intel architecture, the company's strategy was not to update the external design of their hardware for the time being. The idea was to complete the migration, keeping it as invisible as possible. So instead of introducing new designs as an element of disruption, they kept the looks steady to transmit the idea of continuity and stability to an existing user base wary of yet another major architectural change in the platform. Once the transition was solid, the company was going to start changing the looks of each of the product lines, one by one, starting with one of their core products: the iMac.• Apple is closing deals with studios on movie rentals and pre-ripped iPod/Apple TV movies included on disc.