Either that or their agency just really loves Thomas Friedman. Anyhow, Microsoft's $300 million campaign to return fire after Apple's "Mac vs. PC" ads with our buddy John Hodgman-which, like it or not, were a wildly successful campaign and definitely helped shape the public's perception of Vista-has begun with this image from microsoft.com, comparing the potential realization that Vista doesn't suck to the debunking of the flat earth theory. It took a bold voyage to the New World by one Christopher Columbus to change everyone's mind on the first one-but Microsoft is hoping a little ad campaign will do the trick to clean up the gross misconception the public (and tons of Windows users) seem to have about Vista.
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