Sony's PS4 Is $400, Available This Holiday Season

It's throwdown time. We've finally got prices on both of this generation's flagship consoles and PS4 is coming in low at $400, undercutting the Xbox One by a cool $100. The console war is on.

Between the lower price point, and the total lack of used game restrictions, Sony is definitely aiming for a price sensitive sweet spot, and seems to be hitting it pretty well. The Xbox One has the disadvantage of mandatory Kinect, which is doubtlessly driving up the price a bit, giving Sony just enough room to squeeze in underneath.

It's going to be fun to watch how this plays out.